© www.thelba.london 2020-2022
COMMUNITY | NETWORK | EDUCATION | RESOURCE
WELCOME to The London Bartenders' Association portal.
If you wish to work or advertise with The LBA, or find out more information, please contact the founder Drew Mallins on social or email using the links at the top.
What is The LBA?
Founded by bartender Drew Mallins on 2nd January 2010, The LBA is one of the most active and populated social media groups and communities for the bar and drinks industry in the U.K. There are over 32,000 members to date and growing. The pillars of The LBA revolve around networking, education and resources.It's also a safe space where members can ask the community for help or message me directly. Mental health support and challenges with employment are common areas of grievances experienced by The LBA members who often are unsure where to turn for help.
Alongside the LBA, Drew also runs a consultancy that specialises in nurturing people skills, creative concept development, and efficient business strategies for the hospitality, food and drinks industry sectors: Kwek Consulting
© www.thelba.london 2020
LBA Live is a platform for the many voices and faces of the hospitality and drinks industry to share their thoughts, inspirations and experiences.Join the conversation. React, comment, share.To take part in future broadcasts, email [email protected] or reach out via social media.
LBA Live with Jorge "Morales Pig" Balbontin | Perdita Barcelona | Vantguard | Curado TequilaRecorded on 27 June 2020Tip: if viewing on a mobile device, click the title in the video frame to open on the YouTube app.
Audio mp3 download: Click here
A montage of messages of support for the re-opening of hospitality venues from individuals across drinks brands.Recorded on 3 July 2020
© www.thelba.london 2020
Drew Mallins - Profile Highlights
Video Content:
- LBA Live - London hospitality reopens - Old Compton Street, 12 April 2021 (external link - Facebook)
Inside The LBA - Speak Easy with Vantguard (2021)
Opening the door: Recruiting good staff and keeping them | Imbibe Live 2021
The Ardray Sumer Terrace at The Melody Whisky Bar, London.
I conceptualised this highly successful brand activation across 2 months engaging 100s of new consumers and integrating trade advocacy activity with key London bartenders. Key roles: agency briefing and management, menu development, asset creation, and video direction.
Bowmore Whisky pairing at Caviar House, Piccadilly.
Developed a luxury menu and pairing with Bowmore Whiskies, oysters, caviar and salmon, to deliver an exceptional consumer and trade experience. Finishing with the coveted Bowmore 25YO expression. Key roles: directing multiple photoshoots, menu development, hosting HNWI, and asset creation.
© www.thelba.london 2025